The service
The service is software for running optical stores: customer and prescription records, frame stock, lens lab orders, billing, AI frame suggestions, delivery tracking and reports. Features available to you depend on your plan.
Eye care is your responsibility
The service is store software. It does not test eyes, diagnose conditions or write prescriptions. Eye tests must be carried out, and prescriptions written, by qualified optometrists or doctors under the laws that apply to you.
- You are responsible for the accuracy of readings and measurements entered into the service.
- Range checks and warnings are aids only and do not replace professional judgement.
- AI Frame Finder suggests frames for style and fit. It never changes prescriptions or lens measurements.
Your account
- Keep login details private and give staff their own accounts.
- You are responsible for what happens under your account and for the access you give to staff.
- Tell us straight away if you think your account has been misused.
Your customers' data
You own the data you enter. You must have a lawful basis to record customer and prescription data, and you must collect consent before using AI Frame Finder photos. We process this data only to provide the service to you, as described in our Privacy Policy and Data Processing terms.
WhatsApp and messages
Messages to your customers are sent from your own WhatsApp Business Platform number. You must follow Meta's policies, send only messages customers expect, and honour opt-outs. Meta charges for conversations directly to your WhatsApp Business account.
Free trial
New stores get a 30-day free trial with all features for one store. No card is needed. At the end of the trial you can choose a paid plan, or the account pauses and your data is kept for 30 days.
Plans and payment
- Plans are priced per store per month, billed monthly or yearly in advance.
- Prices are shown before applicable taxes.
- We give at least 30 days' notice by email before changing the price of your plan.
- If a payment fails, we will remind you before limiting the account to read-only access.
Acceptable use
- Do not use the service to send spam or messages customers have not agreed to receive.
- Do not try to break, overload or get around the security of the service.
- Do not resell the service or let people outside your business use your account.
Availability and support
We aim to keep the service available at all times and schedule maintenance outside common store hours where we can. Support is provided by email, with priority replies on Bifocal and Progressive plans.
Ending the service
You can cancel at any time from your account settings. Paid time already started runs to the end of the billing period. After cancellation you can export your data for 30 days. We may suspend accounts that break these terms, and will give notice first unless there is a risk to others.
Limits of liability
The service is provided with reasonable skill and care. To the extent the law allows, our total liability for any claim is limited to the fees you paid in the 12 months before the claim, and we are not liable for indirect losses such as lost profits.
Changes to these terms
We may update these terms as the service changes. For material changes we will email account owners at least 30 days before they take effect.